Blogs

Gen Z Wardrobe Essentials: Must-Have Fashion St...

Gen Z prioritizes comfort, functionality, and style in their clothing choices. Here are the top 5 essential clothing items where they seek the highest comfort level: 1. Oversized Hoodies & Sweatshirts Soft, breathable fabrics...

The Transition of a Woman from Corporate Profes...

Introduction Motherhood is one of the most transformative journeys in a woman’s life. For Indian women who have been part of the corporate workforce, this transition brings both joy and...

From Girl to Wife: Navigating the Journey, Chal...

The transition from being a young corporate professional in a nuclear family to becoming a wife in a joint family can be overwhelming. This shift comes with emotional, social, and...

Key Consumer Trends of Gen Z in India

Gen Z in India has significant buying power, currently contributing $860 billion to the country's consumer spending, which is 43% of India's total consumption. This figure is expected to grow to $2 trillion by...

Gen Z and Social Activism: A Force for Change

Introduction Gen Z is not just the future—they are the present, leading the charge in social activism and inclusivity. With their deep commitment to justice, equality, and sustainability, this generation...

Ethical Consumerism: Brands with a Purpose for ...

Introduction In an era where social and environmental issues are at the forefront, Gen Z is redefining consumerism by choosing brands that align with their values. Ethical consumerism—the practice of making...