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The sustainable fashion market and existing brands

WHAT IS SUSTAINABLE FASHION-

Sustainable fashion refers to clothing that is manufactured with consideration for the many environmental challenges that the fashion industry deals with.
Sustainable fashion is a movement and a process that aims to improve the ecological integrity and social justice of fashion goods and the fashion sector. Fashion textiles and goods are only one aspect of sustainable fashion. It looks at the entire system of how clothing is made, who makes it, and how long a product lasts before it ends up in a landfill.

Unfortunately, fast fashion has taken over today. Fast fashion refers to clothing that is purposely created to be consumed rapidly at low prices, encouraging customers to regard clothing as disposable, wearing it only a few times before discarding it or moving on to newer and trendier inexpensive things.
Fast fashion is very far from sustainable fashion since it depletes the Earth's natural resources at exponential rates, exploit workers all over the world, and generates massive amounts of waste.

The sustainable fashion movement has risen in popularity in recent years as a viable alternative to fast fashion. Switching to sustainable fashion reduces our environmental effect tremendously because we own only what we use and we utilize everything we own. Furthermore, eco-friendly materials and accessories last for a long time before being repurposed and reused.

 

When it comes to sustainability and fashion, there are four major concerns to consider:

1- Contamination and water consumption (high levels are not only consumed in the production of clothing, but also when we wash our clothes)

2- Emissions of energy (high use of energy in the production of synthetic fabrics, for example, and in the washing, drying and ironing of our clothes)

3- Use of chemicals (fertilizers and pesticides used in the production of raw materials like cotton)

4- The production of waste (the levels of textiles that are sent to landfill are enormous).

A number of fashion labels claiming to be ecologically friendly or sustainable have appeared in recent months. Some are new lines from well-known companies, while others are from start-ups.

On the one hand, fast fashion is popular, while on the other, sustainable fashion is progressively gaining traction. Since 2015, the sustainable fashion industry has grown at a compound annual growth rate (CAGR) of 8.7%, reaching almost $6,345.3 million in 2019. At a compound yearly growth rate (CAGR) of 6.8%, the market is estimated to increase from $6,345.3 million in 2019 to $8,246.1 million in 2023.

WHEN SUSTINABE FASHION BEGAN -

In the late 1980s, Patagonia and Esprit pioneered sustainable clothes after observing the garment industry's detrimental environmental implications. The owners of these two well-known apparel companies were among the first in the industry to investigate the environmental impact of the fibers and materials used in clothing manufacturing, leading to the development of the first model for environmentally friendly clothing production.
The early work of Patagonia and ESPRIT continues to influence the fashion industry's sustainability goal today.

SUISTAINABLE BRANDS ALL OVER THE WORLD-
The top 10 international sustainable fashion brands are-

1- PATAGONIA-
Patagonia is a multibillion-dollar American clothing brand that sells environmentally friendly outdoor gear and apparel. It was formed in 1973 by Yvon Chouinard and has always placed a strong emphasis on ethical and environmental issues.

2-ESPRIT-
Esprit has been an international sustainable fashion brand that has stood for elegance and quality since 1968.

3- LEVI'S
Levi's is the very popular brand Their denim is classic and offers long-term wear ability. They use environmentally friendly cotton, water-saving techniques, and recycle their denim whenever possible.

4- BODEN-
Boden is a British brand with strong environmental and social principles. They package their products in 100% recycled and recyclable materials, with a focus on fair wages and ethical business.

5- EVERLANE-
Ever lane was founded in 2010, it utilizes the most sustainable materials and invests in innovative fabric developments to ensure lowering the environmental effects.

6- SEZANE-
Sézane considers 10% of the resources they now utilize, such as flax and cellulosic materials, to be environmentally friendly. Modal, Tencel, Cupro, and Lyocell are all-natural fibers.

7- TENTREE-
It is a Canadian brand the clothes are made from 95% sustainable materials. They plant ten trees for every item purchased. The company has planted over 42 million trees all around the world.

8- VETTA-
It makes extensive use of environmentally friendly materials, such as organic cotton.   Its use of environmentally friendly components reduces the quantity of chemicals, water, and wastewater utilized in the manufacturing process.

9- THOUGHT CLOTHING-
Thought Clothing is a long-lasting English brand that believes in slow fashion. Its products are designed to last a long period. The company is dedicated to reducing its own environmental impact.

10- ABLE-
ABLE is a sustainable apparel brand that collaborates with communities throughout the world to break the cycle of poverty by making sustainable apparel and paying women a decent wage.

WHY IS SUSTAINABLE FASHION IMPORTANT-
The fashion industry is a multibillion-dollar worldwide sector that affects everyone in some way, whether directly or indirectly. When it comes to fashion firms expanding their empires, it typically comes at a high price. The fashion business has put itself on an environmentally destructive road, considerably different than it was 100 years ago, due to rapid manufacturing and overconsumption. As a result, practicing sustainable fashion is critical in order to mitigate and compensate for the fashion industry's widespread environmental impact before it is too late.

FUTURE OF SUSTINABLE FASHION-

Sustainable fashion has a bright future since industries must clean up their act in order to comply with industrial waste regulations and environmental chemical management programmers. Governments in various nations where clothing factories are located must enact tougher laws and regulations to ensure that garments are made responsibly, and workers will be paid better and have better working conditions. Recycling garments will become easier as technology advances, and the development of sustainable fabrics, improved product traceability, decreased packaging, and supply chain transparency will make the eco fashion movement even more entrenched and prevalent than before.

BAMBOOLOGY TRENDS A SUSTINABLE FASHON BRAND-
Like all of these sustainable fashion brands worldwide we at 'BAMBOOLOGY TRENDS' have taken the initiative to provide green fashion to the market and contribute to a pollution-free environment. Bamboology Trends creates clothing from bamboo fabric since bamboo is the fastest growing tree and has various advantages that make it the greatest sustainable clothing with the least amount of environmental impact.

As consumers, we can make a significant contribution to environmental protection. Simply by purchasing fewer items and favoring environmentally friendly clothing. We'll cut down on waste by lowering our consumption. The first step is to raise awareness of the issue and to adopt slow fashion by selecting green and sustainable clothing.